FUNDED IN PART BY THE CENTRE D'ART CONTEMPORAIN GENEVE WITH THE SUPPORT OF THE FONDS D'ART CONTEMPORAIN DE LA VILLE DE GENEVE (FMAC), THE FONDS CANTONAL D'ART CONTEMPORAIN (FCAC) & THE MONA MUSEUM.
Jay Townend. The lead, the main guy, sharing the stage with a custom 03 Monte Carlo SS. "Jay" was an easy cast. The guy that plays him wasn't one of those actors that acts - he didn't need to act - he was just "Jay" from the get go. He'd also had experience with drifting cars - he was almost perfect - he was almost the real deal.
I ended up buying a stock 2003 Chevy Monte Carlo SS from this guy in Downey, he was selling it on behalf of his brother who was somewhat of a car junky. It already had cut out spaces for TV monitors in the headrests & was wired up for Subwoofer install. All I knew at this point was that I was going to "bulk it up" & that the "performance" that was going to become Playing Fields, was running parallel to my Bodybuilding days with Danny Taylor & Miami Pro.
From my end, Bodybuilding's about "enlarging yourself", making yourself into an idealised version. Who do you wanna be. As far as performance goes it's pretty performative. Customising a car isn't much different, it's all ego, it's all about bulking up - enlargement - "body kits". Both pursuits can set you up to be on stage, trying to place for that medal that trophy, the gold at the end of the rainbow.
After a three week period the Monte Carlo had been converted. Body kit, tvs, Subs, 24" rims, Tangerine paint job, Spider hood, black detailing, tinted windows, fogged lights, Tree shaped orange car freshener. Jay was ready to go, ready to make his move.
We got wind of a car comp in Fontana, a guy named Eric was our way in, he was putting it on, he called it Cruise Night, it was his show, he was down to earth, had seven trophies to his name, nice guy. This is where Jay ended up placing top 10 out of 53 cars & won his first trophy. It was a strange experience for me when they called "his car" - "his name", watching Jay collect his trophy. It felt like being just off set, leaning on the edge of the faux wall, being removed enough from the action that you could see it from two vantage points. It felt more real here, more actual, closer to the source, closer to the reality of the situation. Lifting up the covers & saying Hey! whats up!?
Who was this for? This semi staging, this infiltration? It was for no one & everyone. It was for the situation, & the situation alone. To open it up under general anaesthetic & see what the deal was.
The car, the car became this device in which Jay could penetrate these social happenings, penetrate certain realities & get in behind them, go into them. Do an autopsy & file a report.
Everything from here on in was bonus.
Jay went on the join the car club Xplizit, "rolled with them", entered car shows with them. They have "chapters" across the US & are also active in Mexico, Brazil & Japan aka they're a big deal in the "DUB" world.
In some ways it seems that this did go down, maybe Jay was perfect - maybe he was the real deal. He had the car, he won the trophies, he joined the club & got the T-shirt. He did it. His Youtube channel, his Instagram page are all there for you to watch & follow just like any other. His Cruise Night trophy - as real as the next.
The project infiltrates the Designer and Beauty online community on YouTube. This community consists of thousands of girls who create vlogs, usually via webcam, recording from their bedrooms - detailing their everyday lives from "This is my new Prada Bag" to "Why I started My Channel - Fired From Gucci".
Huett's project uses eight female actors, each given a fictional name, a constructed bedroom set, a constructed back narrative specific to each character - and assigns them each with their own YouTube channel. Each vlog the actors record is scripted by Tom Huett. Over time, real YouTube girls interact with these constructed fictional YouTube girls and vice versa. Huett is in control of each constructed channel and exhibits the end results of the project as a two-screen video work at Carlos/Ishikawa.
As time goes on, each uploaded video starts to become a content generating mechanism– the actors introduce fictional narratives / stories which instigate 'real' content through real YouTube users interacting with their vlogs, influencing and affecting the narratives of each character. These new narratives in turn can themselves become new starting points - new realities - new archetypes.
INFILTRATORS - PARADISE ROW GALLERY
The starting point in Infiltrators begins with Huett picking out a model from a high end fashion advert, usually a bit player in their scene. Huett then has a street artist / tourist portrait artist create a portrait of the model. By commissioning portraits of these background figures, Huett, drags them from one layer of representation into another, breathing further life into them, allowing these characters, apparent here as agents of capital, to burrow still further into credulous systems of thoughts. So the archetype takes another tentative step into reality.
Having these bit players, these background actors portraits commissioned was really there decision, its what they wanted. Its just them stepping forward and saying so what our next move, where can we go next.
I like to think of the Infiltrators as a series of documents. Documents detailing an attempt of ambition through archetype, only to have been caught out part way through their infiltration. The added text, “COMPANION CASTING” or “DOUBLED INTERESTS” etc freezing this transition attempt. What your left with is a top 10 most wanted list, but in this case 15. The game is up.
In this economy of meaning and representation the humble street artist, whose bread and butter are the tourists that daily cross their path, acts unwittingly as an arbiter of reality and acceptance and their works take on the function, almost, of fake passports or forged document in this sense. Concepts of the real, the genuine, the authentic, are all thrown into play. The basis on which all media operates is questioned. The pristine, shifting surfaces, rendered suspect.